Brand Assets

Mindsense Logo
These are the logos approved for external use. Any other logos, such as the spray-painted "M" hexagon, are reserved for internal use.

Colored logo on light background

Light logo on dark background

Throttle Logo
These are the logos approved for external use. Any other logos are reserved for internal use.

Colored logo for light backgrounds (transparent)

Colored full logo for light backgrounds (transparent)

Light full logo on dark background

Dark full logo for light backgrounds (transparent)

Mail Pilot Logo
These are the logos approved for external use. Any other logos are reserved for internal use.

Colored logo on light background

Light logo on dark background

Horizontal logo on light background

Horizontal logo on dark background

Billboards
If you need a cover photo, header image, or other type of large artwork, grab these.

Dash Lifestyle Photo

Dash Screenshot

Dash Lifestyle Photo 2

Mail Pilot 2 on Cinema Display

Screenshot

Mail Pilot 2 Scene

Mail Pilot 2 for Mac & Apple Watch Announcement

Mail Pilot 2 for Mac Announcement

Mail Pilot 2 for Mac Announcement



Our Throttle assets are in media kits on our press portal. Here are a few recent kits you can get assets from:

Screenshots
Need to show products in action? Grab these screenshots.


Mail Pilot 2 App Store Screenshots



Throttle



Our Throttle assets are in media kits on our press portal. Here are a few recent kits you can get assets from:

Embeddable Videos
Embedding short videos of Mail Pilot in action is super easy with these Vines, and the following full videos.

Throttle Unveiling

Mail Pilot 2 (50s)

Mail Pilot 2 (1:32)

Embeddable Vines

We posted a number of videos to our Vine that you can embed.

Review Guide
Planning on writing a review of Mail Pilot 2? We've prepared a review guide just for you!

Download Review Guide (PDF, 0.75 MB)

Names
Here are the specifics on our company and product names. We greatly appreciate it when people get these right.

Mindsense

Mind Sense

MindSense

Mindsense is one word, only the 'M' is capitalized.

Throttle

ThrottleHQ

Throttle is one word. "ThrottleHQ" is only used in the domain name and on social media. It is not the name of the product.

Mail Pilot

MailPilot

Mailpilot

Mail Pilot is two words, both the 'M' and 'P' are capitalized.

Colors
Our specific reds, blues, and grays are listed below.

Mail Pilot Red

#c20d0a

#f55151

Mindsense Blue

#174586

#4479b8

Charcoal & Gray

#494949

#d2d2d2

Behind the branding
What's in a name? Or a logo?

Like a maritime pilot, who maneuvers ships through congested waters, Mail Pilot helps us navigate our congested inboxes.

When a maritime pilot is on board, a signal "H" flag is raised, which is half-red, half-white.



Multi-faceted and symmetrical on multiple lines all meeting at the center
point, the Mindsense mark symbolizes the different perspectives we
take to the core of problems to derive the most simple, creative solution.

The spray-painted version (right) was introduced when we began growing our team, meant to symbolize how our team is made up of different people with different strengths, and that without any one, Mindsense appears incomplete, as the mark appears incomplete without any one color’s paint.